Buy one give one away

"Buy one, give it away", is a landmark policy of shoe brand "TOMS", who, whenever a pair of shoes are bought, donate another pair of shoes to charity. 

Lisa Jones Christensen, a professor of strategy and entrepreneurship at The University of North Carolina's Kenan-Flagler Business School, said this in the Daily Telegraph newspaper in October 2010:

In a typical "buy one, get one free" arrangement, the benefit accrues only to the buyer, she says. "With the TOMS model, you generate something for someone else while also advancing your own fashion."

When customers purchase shoes, they "can let TOMS finish out the final mile of their own good intentions," says Christensen. Then, every time a customer slips on a pair of Classics, Cordones, or Stitchouts, he gets a reminder of the contribution he's made to the world.

"It is a model where the consumer can continue to reap satisfaction as the shoe gets worn. Most other consumption causes a decrease in satisfaction, as products become obsolete and head towards landfill."

As a result, the giveaways, though costly, increase customer satisfaction and deepen loyalty. TOMS's social mission – providing shoes to the needy – isn't a tender nicety. It's integral to the competitive logic of the company.

This, in effect, sums up the idea of "Buy one, give one away"; that the consumer is drawn into buying the shoes because of what they are doing to help charity and that TOMS shoes are not necessarily carrying out this policy out of good will, but instead to play on the minds of the Western Societies to gain customers, even if this forces them to lose profit.

I chose this slide because I really am amazed at the the way that the Western Societies are now prepared to buy products by certain brands not because of their quality, but instead to help people in poverty.

  

Dave - the TV channel

I am sure that every one of you, in some sort of manic depression, have gone mad and flicked the channel over to Dave; a television channel where programmes are all basically old episodes of other channel's programmes, such as ancient copies of BBC One's "Have I Got News For You" or BBC two's "Mock the Week." Also, Top Gear is more frequently shown on Dave than any other show (according to me anyway.) And what's more, when Dave do make a programme of their own, it is always some hardly hilarious stand up comedy night that tends to be shown from 10:00 to midnight!
But, perhaps it is a good channel; it acts like a sort of advanced iplayer, if you like. So, if you miss an episode of Top Gear or Dragons Den, as long as you watch Dave about 6 million years later, you can catch it. I am not suggesting that this is the almighty solution to all your television related problems, but it helps out on quite a few of them anyway. Well, even if these reasons do not satisfy you, just remember that it could be worse; you could watching channel Five!

Governments of countries's wealth

Country                          Wealth of country in billions


United States                       $13,201,820

Japan                                   $4,340,133

Germany                              $2,906,681

China                                   $2,668,071

United Kingdom                   $2,345,015

France                                  $2,230,721

Italy                                      $1,844,749

Canada                                $1,251,463

Spain                                   $1,223,988

Brazil                                   $1,067,962

Russia                                  $986,940

India                                    $906,268

South-Korea                       $888,024

Mexico                                $839,182

Australia                              $768,178

Thoughts for presentation

Subject:: Napoleon Bonaparte.

Different stages of life as different slides:

Early life, rise to power, the French army/Grand Armee, Campaigns (1805 - 1812), the Duke of Wellington, late battles (1813 - 1815) and exile and death.

Design of slides:
Picture and some words on each slide with a yellow background; aim for bite sized chunked slides.

Research:
Born in Corsica in 1769.
Was sent by his parents to France to train as an artillery lieutenant.
Almost killed in the French Revolution.

He fought (and won) some battles as a minor revolutionary general aginst the Austrians, the British and the Egyptians.
In 1804, he became Emperor of the French Empire.
He built up the French army and navy until they were very powerful.

Grand Armee was originally known as the Channel army, but due to the British admiral Nelson's victory at the battle of Trafalgar, it never acheived its primary objective of invading Great Britain.
However, Austria and Russia were bribed by the hugely wealthy Britain to declare war on France and so Napoleon re- named the Channel Army the Grande Armee.

He fought numerous campaigns with this force, including the campaigns of 1805, 1806 and 1807, Wagram and Russia.
In the first four, he acheived amazing success, taking over huge swathes of Europe and humbling the empires of Austria, Prussia and Russia.
However, in the Russian campaign, Napoleon's army was destroyed; he started with just under 600,000 men and finished with less than 100,000.

The British Duke of Wellington, Arthur Wellesley, also helped in Napoleon's first defeat by wearing down his troops in Spain and Portugal with the help of those countries's populations. The Iberian peninsular was thus nicknamed by Napoleon "The Ulcer of Europe."

Although he acheived some very good victories in the German and French campaigns, Napoleon was eventually beaten by numbers around three times his size and with troops of better quality than his own at the battle of Leipzig.

He was then banished to the island of Elba, but he came back and, after winning his people's support, in what became known as the hundred days war, fought several battles that cultimated in his very narrow defeat at Waterloo by Wellesley and the Prussian Marshal Blucher.

Napoleon was banished again, this time to the island of St Helena, where he died in 1821.

Powerpoint on Naploleon Bonaparte

Main car brands and their nationalities

German: Mercedes-Benz, BMW, Audi, Volkswagen, Porsche, Opel, Smart.

Japanese: Toyota, Honda, Mazda, Mitsubishi, Subaru, Suziki, Nissan, Lexus.

Italian: Fiat, Lancia, Ferrari, Lamborghini, Bugatti, Alfa-Romeo.

French: Renault, Citroen, Peugeot.

British: Bentley, Aston Martin, Rolls-Royce, Mini.

South Korean: Kia, Hyundai.

Swedish: Saab, Volvo

Croatian: Skoda.

American: Ford, Range/Land Rover, Jeep, General Motors, Mustang.

ICT Prep

In a Google document, make notes on what you think we've learned in these lessons and, in particular:
what the internet is (and where it came from)
what the web is (and where it came from)


These notes will be the basis for a discussion next week (25 Nov). You will need to use the resources above and also carry out some research of your own. Make a note of which sources you consult and how you evaluated the information they gave you. I'll want to hear what research you carried out and how you evaluated these other sources of information.


You'll need your Google doc notes in class next week and I'm expecting a high standard.
In the lesson, I'll show you how to put your notes on your blog and publish them.


We have learned what an RSS feed is - a tool that allows you to subscribe to websites so that when they are modified, you are alerted, and it more importantly allows you to read these feeds from, for example, a blog.
We have learned how to subscribe to RSS feeds by copying the URL of a particular page and pasting it into an RSS feed box and, sure enough, the RSS will appear on your chosen blog.

The Internet is very powerful; people from opposite corners of the world can communicate with each other simultaneously by simply going onto Internet chat sites such as Facebook and typing in words. People can put videos and pictures onto the web which are extremely quick to load up, considering the amount of servers it may well be being used by and the amount of data in the videos in particular.

The Internet has progressed hugely; when the Internet was first created, it crashed after two letters had been entered into and e-mail; now 35 hours of video content is uploaded to one site alone (YouTube) every minute!

The Web is the software that stores web pages on a computer and makes them available to be accessed by others.Tim Berners-Lee, the creator of the WorldWideWeb (WWW), set up the first web server known as "info.cern.ch." at CERN.
The Internet is a worldwide collection of web servers that can be accessed from anywhere in the world.


It was invented by numerous different people; the most important of whom are: Elmer Shapiro (he released a report after a meeting with others from the “Stanford Research Institute” (SRI) called “A Study of Computer Network Design Parameters”); Lawrence Roberts and Barry Wessler, who used this and previous works to help create the final version of the Interface Message Processor (IMP); Bolt Beranek and Newman, Inc. (BBN) (a company, not a person!) was later awarded the contract to design and build the IMP sub network; Ray Tomlinson, who introduced e-mail in 1972; Vinton Cerf and Robert Kahn, who designed Transmission Control Protocol (TCP) during 1973 and later published it with the help of Yogen Dalal and Carl Sunshine in December 1974; Bob Metcalfe, who created Ethernet in 1973; Paul Mockapetris and Jon Postel , who introduced Domain Name System (DNS) in 1984; Tim Berners-Lee, developed HyperText Markup Language (HTML) in 1990 , which made a huge contribution to how we navigate and view the Internet today; Tim Berners-Lee introduces WWW to the public on August 6, 1991.


However the Internet’s creation was not unhindered; The first message, which was meant to be “LOGIN” only turned out as “LO”, due to the fact that the server crashed after these two words had been written. Also, one person sent an e-mail to two friends and they only replied back two years later!

Sources:


Who invented the Internet?
Lessons 7, 8, 9 of the 4th form lessons 2010-2011.


I evaluated the website “Who invented the Internet” by checking a number of other websites to see that the information was true, which it was. I trusted however, that the St Paul’s notes would be very reliable.